How your business is perceived can make or break your success, especially for small and medium enterprises (SMEs). A strong and consistent campaign image can set your small or medium business apart, and is essential for attracting customers and establishing a strong brand identity.
This article aims to help provide understanding and actionable strategies tailored for specific industries—retail, restaurants, hospitality, construction, healthcare, and professional services—providing you with the tools to enhance your marketing efforts both online and offline.
Define Your Brand Image
The first step in developing a powerful marketing image is understanding the difference between brand identity and brand image.
Your brand identity is what you want to portray, while brand image is how consumers perceive you.
To bridge this gap, think about these key questions:
- What do you want your audience to feel when they see your brand?
- What unique value do you provide that sets you apart from Read the Entire Article
